Tourist Traffic (Development) Act, 1931

Advertisement of health and pleasure resorts by local authorities.

4.—(1) Subject to the approval of the Minister for Local Government and Public Health, the council of any county, county or other borough or urban district, or the commissioners of any town may, either alone or jointly or in combination with any one or more other such councils or commissioners, advertise and may, subject to the restrictions imposed by this section, expend money in advertising, by the insertion of advertisements in newspapers, or by means of posters, placards or other similar forms of advertisement, the advantages and amenities as a health or pleasure resort of such county or any part thereof, borough, district, or town, or in the case of joint or combined advertisements of an area comprising the whole or any parts of the respective counties, boroughs, districts, and towns of the several councils or commissioners so joining or combining.

(2) The Minister for Local Government and Public Health shall not give his approval under the foregoing sub-section except after consultation with the Minister for Industry and Commerce.

(3) The amount which may be expended for the purposes of this section in any local financial year—

(a) in the case of the council of a county or county borough, shall not, together with the amount of local contributions (if any) payable by such council in respect of such year, exceed a sum equal to a rate of one penny in the pound on the rateable value of such county or county borough at the commencement of such year; and

(b) in the case of the council of a borough other than a county borough, or an urban district, or the commissioners of a town, shall not, together with the amount of local contributions (if any) payable under a local contribution agreement or agreements made by such council or commissioners in respect of such year exceed a sum equal to a rate of threepence in the pound on the rateable value of such borough, urban district, or town at the commencement of such year.