Official Languages (Amendment) Act 2021

Advertising by public bodies

6. The Principal Act is amended by the insertion of the following section after section 10:

“10A. (1) A public body shall ensure that—

(a) at least 20 per cent of any advertising placed by the body in any year shall be in the Irish language, and

(b) at least 5 per cent of any money expended by the body on advertising in any year shall be used to place advertising in the Irish language through Irish language media.

(2) In this section—

‘advertising’ means—

(a) any form of commercial communication with the aim or direct or indirect effect of promoting a product or service of the public body concerned, and

(b) any form of communication, to the public, in respect of—

(i) the recruitment of staff,

(ii) legislative or policy initiatives,

(iii) the purchase or sale of land or assets,

(iv) the provision of services, or

(v) public consultation;

‘Irish language media’ means any media where 50 per cent or more of the content of that media is through the Irish language.”.