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Advertising by public bodies
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6. The Principal Act is amended by the insertion of the following section after section 10:
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“10A. (1) A public body shall ensure that—
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(a) at least 20 per cent of any advertising placed by the body in any year shall be in the Irish language, and
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(b) at least 5 per cent of any money expended by the body on advertising in any year shall be used to place advertising in the Irish language through Irish language media.
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(2) In this section—
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‘advertising’ means—
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(a) any form of commercial communication with the aim or direct or indirect effect of promoting a product or service of the public body concerned, and
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(b) any form of communication, to the public, in respect of—
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(i) the recruitment of staff,
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(ii) legislative or policy initiatives,
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(iii) the purchase or sale of land or assets,
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(iv) the provision of services, or
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(v) public consultation;
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‘Irish language media’ means any media where 50 per cent or more of the content of that media is through the Irish language.”.
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