Data Protection Act 2018

Direct marketing for purposes of Article 21

58. For the purposes of the application of Article 21 in the State, the reference to “direct marketing” includes a reference to direct mailing other than direct mailing carried out—

(a) in the course of electoral activities in the State by—

(i) a political party or its members, or

(ii) a candidate for election to, or a holder of, elective political office in the State,


(b) by the Referendum Commission in the performance of its functions.